To overcome the anxiety militant and waste of traditional paper flyers, Advertising Pro Bike has devised an original trick micromediatico: a post-it stamped with a pair of round stamps, evocative of the bicycle. The two stamps will contain the essential texts to meet every month at Critical Mass, and the address of this Blog, with a small typo: "blogspoc" instead of "blogspot" ... because the stamps were made abroad for purely economic reasons (14 euros each). Add to this the cost of a modest block of sub-brand post-it (1.10 € per 100 sheets). Now maybe
semiologist could sbrodare on attentional shock of those who find, attached on the bike, a yellow pad with stamps, clearly evocative of a fine. But there is still a lot of stuff in here for a doctorate or burn them to fullest votes in micro-urban design, communication sciences and so different.
On the other hand, there is a cycle-activist, this virtual entity that crash and / or enjoys connections to publicize events and cycle-organized games. He, resulting psycho-geographically, and even in his bike paths forced-work-home (Velo-boulot-dodo), can now stop in front of the nicest bike in the parking lot, and just in front of sensitive sites, to give a small invitation to the great event: CRITICAL MASS! Or what?
At the start of CM FLORENCE May 11, 2007, ADVERTISING 'PRO BIKE offers free use of the stamps, and provides post-it at cost price (1,10 € per 100 sheets). The graphical flourishes will be listed by user 's cycle-active.
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